Learn more about Uplink Live’s launch below, from an article on Beauty Independent.
Indie Beauty Expo Producer Launches Uplink Live To Connect Manufacturers, PR Firms, Logistics Companies And More With Indie Brands
Uplink Live is designed to be a one-stop shop for emerging brands to discover vendors such as public relations agencies, manufacturers and logistics firms aiming to serve the burgeoning independent beauty segment. The event is an outgrowth of Uplink, a digital marketplace launched August of last year filled with qualified solution providers that beauty brand founders can explore to identify the right ones suiting their requirements.
“As soon as we see an unmet need for beauty entrepreneurs, we work to fill it,” says Indie Beauty Media Group co-founder Nader Naeymi-Rad. “There is no shortage of events where you can go and meet different solution providers. The problem is there are just so many options, and most aren’t particularly interested in working with indie brands.”
In the past, solution providers largely deemed emerging brands too small to work with, but they’re now realizing the emerging contingent represents a significant business opportunity. An examination of 100 indie beauty brands in 2016 by market research specialist Kline Group showed the indie beauty segment surging at a 30% clip. The same year, the global cosmetics industry eeked out 4% growth…