Source To Grow

In order to call formulas Clean and avoid 'green-washing,’ brands must take several issues into account. Whether addressing different standards of clean beauty among retailers and consumers, starting new formulations or pivoting old ones, it’s key to have expert guidance on offering transparent solutions to your customers. Hear why it all starts with the partnership you have with your lab—your formulator.

Clinique. VictoriaLand Beauty. What do these two different beauty brands have in common? Their toolbox. In today's digitally obsessed world, social media is one of the most valuable marketing tools in any industry. For the beauty consumer, Instagram is the new Google. Come take a deep dive into how you can unlock your toolbox and use strategies and creativity to help your indie brand keep up and stand out on these platforms.

What is the cost of success? What are the sacrifices you need to make it big? Here’s your chance to learn from thriving brand founders as they share valuable insights on how they achieved their success. Listen to the pain points that these high-profile innovators had to overcome, and which challenges (and tips and tricks) led to their global success.

So many ingredients in the beauty industry are described as natural. But as indie brands know, natural is not always synonymous with real. Emerging brands want to know that the ingredients they source are truly what they claim to be. But how can they be sure ingredients are really clean, really efficacious, really ethical? Learn to evaluate the data.

Today the largest market for plastic by far is packaging, and as the spotlight on plastic has grown ever more intense, brand owners are seeking ways to replace plastic packaging with renewable, bio-degradable, recyclable fiber–based solutions—without sacrificing reliability. See why success in redesigning packaging to eliminate or reduce plastic in favor of paperboard lies at the confluence of design innovation and fiber-based materials development.

Struggling to capture the attention of shoppers and drive eCommerce growth? This session is for you. PFSW offers a unique understanding of consumer expectations based on its experience guiding dozens of Health & Beauty brands, including many startups, to success online. They'll walk you through a brand-growth journey that utilizes proven strategies to effectively differentiate the online shopping experience and ultimately grow your eCommerce operations.

Fabulous product formulations drive repeat purchase, but packaging is your brand's number one marketing tool for inspiring consumers to purchase the first time. Your goal as a brand should be to reach the omni-channel shoppers, those high-value customers who spend more in every channel on every occasion. Over the past 20 years, Sheri and the MSLK team have developed tactics to ensure beauty brand success across all channels. During this presentation, they'll discuss package design strategies for retail, e-tail, SEO, social shopping, PR, and video.

In today’s crowded marketplace, smart campaigns are key. Come learn how PR & marketing can catapult indie brands into the spotlight and how to effectively maximize results.

Today’s brands are looking for more than just skilled and experienced candidates who can "do the job." Culture fit has become a buzzword among clients looking for their ideal candidates. The Martin Kartin team will share how they focus on culture fit for both the candidate and the clients in order to make the 'perfect match,' and will also reveal news about a new project based/consultant initiative—another big area and white space for small and growing companies.